for advertisers

Information on the monitoring of signs and other objects of outdoor (visual) advertising, banners for violation of the requirements of the Law of the Republic of Kazakhstan «About languages in the Republic of Kazakhstan» , grammatical and stylistic errors and take a measures to elimination identified observations. 

  1. In accordance with the Law of the Republic of Kazakhstan dated 11 July 1997 «About languages in the Republic of Kazakhstan» and the Regulation on the Department institution «Department on development of languages of Astana city» in the Department’s functions include:

1)      Providing advice on record keeping in the state language, design of visual information and outdoor advertising;

2)      In accordance with legislation of procedure for approval of sketch design of the information and advertising design;

3)      Monitoring compliance with the observance of norms of the legislation about languages;

4)      Making recommendations to eliminate violations of the requirements of the language legislation

Approval of sketch design of the information and advertising design reduces the amount of unauthorized advertising, literate writing texts on the state, Russian and other languages in accordance with norms of the legislation of the Republic of Kazakhstan.

  1. For the period of January-March 2016, the Department carried out linguistic expertise of 518 advertising projects for compliance with the Law of the Republic of Kazakhstan «About languages in the Republic of Kazakhstan», of which 174 have been made adjustments and corrections. Department, in close cooperation is working with more than 50 advertising agencies. As for representatives of the advertising companies for the purpose of providing guidance, March 18, 2016 were organized and conducted courses on improvement of professional skill translators.

The Department every month organized and conducted raids to detect violations of the legislation of the Republic of Kazakhstan about languages and remarks in advertising and informational texts posted on the city streets.

Since the beginning of the year, raids were covered 15 streets in the Almaty district, 10 streets in the Sary-Arka district and 8 streets in the Esil district.With all the subjects-offenders conducted the explanatory work with the presentation of a written notice, usually identified remarks are eliminated within 5-10 days.

  1. In January, on the basis of orders of the Main transport prosecutor’s office of the Republic of Kazakhstan carried out the explanatory work with the award of an official letter, with more than 40 large agencies of Astana city for making the appropriate changes in the automatic program of the reservation system and ticketing, namely, the change processing of the language with the obligatory filling the information in the state and Russian languages, and by the implementation of the international traffic in addition in the English language.

With the purpose of implementation of analysis, monitoring and improving the quality of the advertising copyrights in the state, Russian and other languages by the Department on development of languages made the working group. The working group consisted of doctors and candidates of philological sciences, representatives of government agencies, prosecutors and advertising agencies.